Oasis Healthcare

Organic Traffic Boosted to 200 Dental Practices

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Background

Oasis Healthcare Ltd. is a leading provider of NHS and private dental care, with more than 2 million patients across the UK.

Following a competitive pitch, Oasis chose Site Reach as their digital partners and awarded us the challenge of raising their Organic Search Engine visibility for more than 200 dental practices.

“Site Reach have helped us deliver new patients to our practices. Prior to them coming on board SEO was not a consideration for the company. They have helped us identify areas for improvements & worked with our in-house I.T team to deliver changes that have made a significant difference to the performance of the website"

Philip Morrison, Marketing Manager, Oasis Dental Care

At a glance

Search Engine Optimisation

Pay-per-Click marketing

Social Media Marketing

Our Key Objectives

  1. Leverage Google Organic ranking positions for 200+ generic dental practice search terms.
  2. Attract inbound links from hundreds of new linking partners

The Results

With the project plan in place, Site Reach set to work auditing Oasis Dental Care’s large website portfolio and identified a number of key technical issues affecting their visibility on the major search engines. Our team then rolled out a sophisticated On-site SEO strategy applying mobile-first and structured markup recommendations to the SEO, supported up by both Content Marketing and Social Media marketing campaigns.

After 6 months, Site Reach had surpassed all targets by pushing 70% of target keyphrases to page-1 Google, resulting in a 115% increase of quality traffic to the Oasis Dental Care website.

Within 9 months of the rolling SEO program, Organic traffic had increased by more than 215% – increasing their customer base by thousands.

Results

+25%

Search engine optimisation

Organic Traffic Uplift

+55%

Content Marketing

Social Engagement