You’ve just received a renewal request from an advertising partner; but is your advertising subscription worth renewing? Having the right traffic source information to hand is essential when deciding whether your advertising partner has earned their renewal fee (e.g. for sponsored email newsletters, links or otherwise), which is why Bristol SEO agency Site Reach have put together this handy SR Custom Referral Partners Report for Google Analytics users to analyse key referral traffic, engagement and conversion data all within the same view.
(Simply click the above link and save the report in your Google Analytics profile.)
The SR Custom Referral Partners Report goes beyond the standard Google Analytics Referral Traffic report and combines the most relevant key performance indicators.
It shows;
- Visits received
- Unique visitors
- Average time on site
- Goals and transactions
- Conversion Rates
If you are tracking your website performance using Goals and Ecommerce tracking, then bravo. However, if your conversions are a little trickier to measure then the other KPIs in this report may prove to be valuable.
Please note:
- Feel free to add your own Goals to this report (currently set to all Goal Completions) and edit as required.
- In the report you can drill down from Source to Referral Path (the domain’s page that linked to you) and below that, the Landing Page.
This custom report will hopefully help businesses not to be bamboozled into renewing advertising opportunities that have delivered little or no results and continue to develop relationships with those that prove more beneficial.
Happy analysing!
by Tom Bennison
*A WORD OF WARNING*
Unnatural links that violate Google’s quality guidelines will likely result in your website being penalised. Do not buy links with the sole intention of passing PageRank. If you receive an unnatural amount of traffic from text link or image ad, consider adding a rel=”nofollow” attribute to the <a> tag or disavow your links.