Butcombe
Social Media competition attracts 587 entries
Butcombe Brewery approached Site Reach in February 2017 to help promote their new line of limited edition beers – the ’78 range. Our key objective was to target a younger audience while the trend for craft beer remained strong.
Social Media Marketing
Facebook Advertising
Our team saw this as a great opportunity to celebrate the festive season within Butcombe’s social media community, using demographic and interest-based targeting to reach 21-35 year olds within the nation’s beer loving community.
Solution
Following a creative process we created a fun Facebook and Instagram competition which honed in on their target demographic using an enticing competition to win a raft of Butcombe branded goodies.
Following a creative process we came up with a fun Facebook and Instagram competition designed to hone in on our target demographic using an enticing competition to win a raft of Butcombe branded goodies.
Site Reach worked through the creative concepts, scheduled optimum times to execute the campaigns and utilised other targeting features to maximise reach.
587
Social Media Marketing
Competition entries
15,000+
Social Media Marketing
People reached