Financing & Leasing Association

FLA hit Page-1 Google for Car Finance Keyphrases



The Finance & Leasing Association is the leading trade body for the asset, consumer and motor finance sectors in the UK, and the largest organisation of its kind in Europe.

Following a competitive 3-way pitch, the FLA chose Site Reach as their digital partners in April 2014 and awarded us the challenge of raising their Organic Search Engine visibility for ‘car finance guide’, ‘guide to car finance’ and other highly competitive keyphrases.

“We worked with Site Reach on a six month SEO campaign and the results were so impressive we committed to a further 12 month campaign. In the first six months, we saw a 43% increase in traffic and a 97% increase in referral traffic. The Site Reach team were professional and good at reporting back against our monthly KPIs.”

Paul Harrison, Head of Motor Finance, FLA

At a glance

Search Engine Optimisation

Web Analytics

Link Building

Our Objectives

  1. Leverage Google Organic ranking positions for 20 competitive target search terms.
  2. Attract inbound links from relevant trade partners.

The Results

With the project plan in place, Site Reach set to work auditing the website and identified a number of key technical issues affecting visibility on Google. Our team then rolled out a sophisticated On-site SEO strategy applying the latest innovations in SEO, supported by ethical Link Building.

After 6 months, Site Reach had manoeuvred several top-tier keyphrases on to page-1 Google, resulting in 143% increase in Organic traffic.  Our ethical Link Building program also generated an amazing 93% increase in Referral traffic by attracting links to the impartial car finance guide.




Search engine optimisation

New Organic Sessions