Fountain Softeners

318% Revenue Increase



Fountain Softeners is a family-run business distributing water softeners, water softener salt and water purification supplies UK-wide for over 40-years. After slipping off the front page of Google Organic, the Surrey-based firm had become dependent on Paid Search traffic, with costs quickly spiralling out of control.

“We have received a significant return on investment combined with excellent reporting and ideas on how we can improve things. I thoroughly recommend Site Reach to companies looking for effective S.E.O“

James Rolland, Owner, Fountain Softeners.

At a glance

Search Engine Optimisation

Pay-per-Click marketing

Web Analytics

E-commerce SEO


Site Reach were tasked with getting Fountain Softeners back to the top of Google Organic for a selection of high revenue generating keyphrases, as well as lowering their PPC spend in favour of a more balanced strategy.

The Results

The Site Reach team set to work analysing the historic performance of Fountain Softeners’ Google Adwords account before completely overhauling the campaign. With PPC spend increasing in profitability, the team then set to work optimising their ecommerce website by applying best practice ecommerce SEO/UX to increase homepage, category and product page performance on all major Search Engines.

Our team also rolled out a highly-optimised  XML Shopping Feed to the top shopping affiliates.

Within 6-months, the client bounced back to the front page of Google for their biggest target search terms and received a very healthy 318% revenue increase through SEO and PPC, which was demonstrated through clear monthly reporting.

After 3-years, they are still on page one for their no.1 target keyphrase.



Content Marketing

Social Engagement


Search engine optimisation

New Organic Users



Online Conversions