We kicked off with a team immersion session and comprehensive audit of all Ma4Tools’ digital marketing channels, helping us understand the roles and profitability of SEO, PPC, Content and Social Media. This gave us the insight required to build an effective strategy that not only reflected their business goals but crucially maintained their identity.

SEO

We started with a site migration from ekmPowershop to Magento, allowing us to improve a raft of Technical SEO issues affecting the site’s core Organic visibility, ranging from duplicate content to pagination issues.

Our audit also revealed the site had been affected by a Google Penguin update, so we completed an immediate link detox to ensure all backlinks were from credible sources.

PPC

The PPC team Audited, restructured and optimised their Google Shopping account. 13,000 products were ordered into a tiered system based on product margin, with Target CPA goals applied per product to ensure ROI.

Dynamic remarketing was introduced and budgets further diversified into Bing, Facebook and Instagram.