Ecommerce SEO

Just what your business is looking for.

We’ve been delivering full service digital marketing solutions to ecommerce businesses like yours since waaay back in 2006. Our integrated strategy spans Organic, Paid, Email and Social channels to make sure you have cross-channel visibility, highly qualified traffic and, of course, sales.

SEO & PPC strategies driven by your bottom line

If your main KPI is revenue, then this needs to be hammered home at every stage of your campaign – from planning to reporting, and everything in between. Our team are almost overbearingly enthusiastic about ensuring your campaign to as effective as it can be. We do this by;

  • Analysing your market, search landscape & competitors
  • Undertaking thorough category & product level keyword research
  • Implementing Technical SEO – including mobile-first optimisation
  • Driving quality traffic through content marketing campaigns
  • Providing regular data-led campaign analysis and progression across SEO and Content

 

Ecommerce Digital Marketing

  • Technical SEO: Duplicate Content, Pagination
  • Competitor Analysis & Benchmarking
  • Keyword Research
  • Page Speed Recommendations
  • Conversion Rate Optimisation (A/B Testing, Heatmap Studies, Checkout Funnel Analysis )
  • PPC Marketing
  • Campaign Planning: Target CPAs
  • Shopping Feed Optimisation

We’re at your service.

Diversified Investment

As well as focusing on Organic SEO and Paid Search as your primary revenue channels, we like to go where the money is – be it Facebook Marketplace, Instagram ads, cross platform Remarketing, Amazon or a combination of each. We keep our fee model flexible enough to allow us to test and learn which channels work well for your business, without constraint.

Technical SEO

Our technical team offers years of experience in optimising large, content rich websites with vast experience working in WordPress, Magento, Shopify and BigCommerce.

Paid Search

We have a paid search team, too. It’s their job to optimise performance daily to ensure PPC profitability for thousands of products at an acceptable Return-On-Ad-Spend. We run campaigns across:

  • Google Adwords (Search, Display)
  • Google Shopping (we use advanced feed optimisation tools to achieve min 600% ROAS)
  • Bing Ads
  • YouTube
  • Facebook Ads
  • Instagram Ads
  • Linkedin Ads
  • Remarketing (Google, Facebook, Instagram, YouTube)
  • Programmatic Marketing

Email Automation

Holistic view

We also like to pay special attention to the customer, and map out the whole user journey – from awareness, research, decision and loyalty.

"Ecommerce projects allow us to really flex our capabilities and see the real benefits as a team. Seeing our Social Media content go viral or smashing a sales record is massively rewarding...it's why we do what we do"

Martin Hughes, Account Director, Site Reach

Your Next Step...

Reviewing your digital Ecommerce strategy? Please get in touch.