Using data to optimise performance
As well as analysing Organic and Paid search performance throughout the month, we’ve invested in a premium reporting suite to break down all SEO, PPC, Email, Remarketing and Social Media, benchmarked against leads and sales per channel.
Our Google Analytics IQ qualified team help with;
- Google Analytics setup & reporting
- Google Tag Manager implementation (incl. ecommerce tracking setup)
- Facebook Pixel, Bing Universal Event Tracking and other campaign tag setup
- Attribution Model Reporting
We also have experience working with Adobe Analytics (Omniture SiteCatalyst), Kissmetrics, Clicky, IBM Digital Analytics, Clicktale and AngelFish
We measure & report;
- Organic Traffic
- Top Landing Pages
- Desktop v Mobile
- Demographics
- Crawl Errors
- Duplicate Content
- Outreach contacts
- Earned Links
- Paid Clicks
- Impressions
- Reach
- Sitelinks
- Conversion Rates
- Revenue per Campaign
- Return-On-Ad-Spend
- Demographics
- Lookalike Audiences
- Page Speed Improvement
How Site Reach can help?
Our team have extensive experience in working with a range of analytics suites and tools. Using all the data we can gather to measure and grow campaigns has become second nature to us. We also believe in full transparency when communicating this data and process with our clients. We use a variety of reports to demonstrate performance, including;
- Landing Page/Keyword optimisation
- Brand vs. non-brand keywords
- Desktop vs Mobile and Tablet visits & conversions
- Top Landing Pages
- Geo-reporting
- Booking Funnel Analysis
- Revenue Performance per channel
- Shopping feed performance (e.g. ROAS per campaign)
- Social Media Engagement (incl. Twitter, Facebook, G+ etc)
- Call Tracking
Our monthly reports are tailored to demonstrate performance across all marketing channels, giving you total accountability of spend vs. ROI.
A digital marketing campaign is rendered ineffectual without extensive tracking, analytics and data-led updates and improvements to the strategy. It makes no sense to throw marketing spend at a campaign if you can't track impact, engagement and ROI.